Tuesday, 15 September 2015

Generic conventions of a music video - Editing

Editing ...


The edit is the part of the video creation process where the original vision starts to become a reality. It's also where you get the first chance to repair any production errors, and where you can tie the music and images together. Assuming all the footage has been captured as planned and there are plenty of takes and angles, it's the edit that can make or break a video.

Editing is one of the most important uses in music videos. usually, the cuts are fast and sharp, which is motivated by the beat and tempo of the song. Furthermore, there are added effects, such as slow motion.





Key terms --

Various terms, jump cutting, montage editing .  Creating the visuallu de-centered experience of 'jumping' from location to person to instrument ithout any normal narrative continuity. Instead it is often the beat or the rythem of the track which provides the organising principle for editing movement. The eding moves so fasr it creates the need for viewing 'repeatedly'. There ate exceptions though. Some 'continity editing' usedd such as atmospheric 'dissolve shots' such as in sinead O'Connor's 'Nothing Compare to you'


The genuine moment of expression captured here creates plenty of empathy, which, even if it's only on screen for a short time, 
serves to draw the viewer in.





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